Manage the candidate journey from first contact to enrolment in one flow
Selling education is a long process of persuasion: information request, open day, offer, enrolment. We build candidate management with CRM discipline and make every step measurable.
Education & Academies
Candidates arrive through different channels (web form, phone, social media) and follow-up gets lost in personal diaries. Because it is not known which source converts into an enrolment, marketing budget is spent blind and programme offers are not standardised.
How we solve it with innthebox
We gathered the candidate pool in one place
At MSA it started with scattered data: web form, phone, social media — candidates from every channel lived on a different list. With 1page-CRM all candidates came into one pool; representative assignment and follow-up steps flow from the system, and no candidate is forgotten in a personal diary.
We communicate according to the decision stage
A decision about training is not made in a day. With Campaign, candidates receive content according to where they are on the journey: a newly registered person gets an invitation to an open day, an undecided candidate an alumni story, a candidate who received an offer a reminder about the last places. Which source converts into an enrolment is now measured too.
We made programme offers trackable
The closing step was the offer: with Quote, programme offers go out from a standard template, versioned and trackable. The representative sees which programme the candidate looked at in the offer and enters the conversation informed rather than asking “what interested you?”.
The challenges we meet most often
Working with brands in this sector, the same problems keep coming up. We address them first when we design the solution.
Dağınık aday kaynakları
Adaylar web formu, telefon ve sosyal medyadan geliyor; takip kişisel ajandalarda kayboluyor.
Kaynak ölçümü
Hangi kanalın kayda dönüştüğü bilinmediğinde pazarlama bütçesi körlemesine dağıtılıyor.
Uzun karar süreci
Bilgi talebinden kayda kadar haftalar süren süreçte doğru anda doğru bilgiyi veremeyen kurum adayı kaybediyor.
Standart teklif
Program teklifleri kişiden kişiye değiştiğinde fiyat tutarlılığı ve onay süreci kontrolden çıkıyor.