Run your B2B and B2C commerce on the same customer data and process infrastructure as your CRM. Bring the entire commerce experience together on one platform, from products to orders, payments to marketplaces, and loyalty to customer service. Corporate Sales + Consumer Sales + Marketplaces + Finance + Loyalty + Campaigns + Marketing + Customer Service + Surveys + AI
Don't leave e-commerce outside your CRM. An order is not just a financial transaction; it is new data about the customer. Let the customer's orders, cart, products of interest, quotes, requests and purchase history update instantly in the CRM, so the resulting data turns directly into action in sales, marketing, loyalty or customer service processes.
Manage products once, use them on every channel. Manage products, categories, variants, attributes, images and content in a central catalog. Make sure your changes are reflected consistently on web, mobile, the B2B portal, marketplaces and other sales channels.
Don't see payment as collection alone. Track product availability across warehouses, stores and other stock locations centrally. Use accurate stock data across web, mobile, B2B and marketplace channels to manage sellable quantities and reduce stock-related customer experience issues.
Use the same commerce data on every channel. To the customer, your website, mobile app, store and marketplace are not different companies. Share product, customer, stock, price, campaign and order data across channels so customers can continue a shopping journey on another channel where they left off.
Bring customer behavior into marketing instantly. Turn behaviors such as product views, searches, add-to-cart, cart abandonment or purchases into real-time signals for marketing processes. Use commerce data instantly in behavioral segmentation, journeys, personalization and next-best-offer processes.
Turn data into action without delay. Every event in Commerce is a new signal in the customer lifecycle. The moment an order, payment, cart, return, product interest or customer request occurs, trigger a CRM task, segment, campaign, loyalty action, service case or automation.
Manage B2C and B2B commerce on the same platform. You don't have to run consumer e-commerce and B2B processes for dealers, distributors and corporate customers in separate systems. Differentiate customer-specific products, price lists, payment terms, order flows and permissions on the same commerce infrastructure.
Manage the entire journey of an order. Track orders not only when they are placed, but until they are delivered and, if needed, returned. Manage steps such as approval, picking, shipping, delivery, cancellation, exchange and return in one shared process, and give customers visibility at every stage of their order.
Manage the best payment option. Manage installment, commission and transaction terms of different banks and payment providers centrally. Run the right POS scenario based on order or payment conditions and optimize collection for both customer experience and financial cost.
Turn the moment of purchase into a loyalty opportunity. Let purchase behavior reach the customer's loyalty profile the moment it happens. Run points, tiers, rewards, coupons and membership programs together with commerce transactions and turn each purchase into a long-term relationship with your brand.
Stay with your customers after the sale. Manage the customer's order history, requests and communications on the same customer record. Chat, call center and customer service teams see up-to-date order information and can support the customer faster and more consistently throughout the process.
See commerce performance in one place. Don't track revenue as a total sales figure alone. Analyze performance by channel, customer, product, category, payment method, campaign and order, and evaluate indicators such as conversion, basket size, repeat purchases and profitability together.
Give every customer their own commerce experience. In B2B commerce, products, prices and purchasing terms may differ for every customer. Manage companies, branches, contacts and users together with your CRM, and automatically apply customer-specific catalogs, price lists, discounts, payment terms, limits and purchasing conditions.
Don't separate stock data from sales. Track product availability across warehouses, stores and other stock locations centrally. Use accurate stock data across web, mobile, B2B and marketplace channels to manage sellable quantities and reduce stock-related customer experience issues.
Stop running marketplaces as separate operations. Instead of tracking marketplace operations across different screens and files, manage them in one central structure. Integrate product, stock, price list, order, campaign, customer request, complaint and review data with marketplaces so operations teams work from a single hub.
Run campaign rules inside the shopping experience. Don't manage your campaign engine as a system separate from e-commerce. Use cart, product, category, customer, channel and segment data in real-time campaign rules to apply the right benefit automatically at the moment of purchase.
Don't listen to customers only when they buy. Collect feedback after the order, delivery, product or service experience. Link survey results to customer profiles and order data to measure satisfaction, spot issues early and turn feedback into new actions.
Commerce is not just a store; it is part of the platform. CRM, Loyalty, Campaign, Marketing, Survey, Customer Service, Chat and Commerce should not run on separate customer databases. On INNTHEBOX Platform, all solutions use shared customer and commerce data and become part of the same lifecycle, from before the purchase to after the sale.
Sector leaders describe how they manage loyalty, sales, analytics and field processes on a single platform.
We built Gratis Beauty’s digital transformation on a single platform that gives customers an uninterrupted service experience and store teams end-to-end operational management.
Retail (personal care & cosmetics)
For Teknosa we built a comprehensive loyalty and campaign management platform that knows the customer, segments them by behaviour, brings the right campaign to the right member and makes the results measurable.
retail (technology)
For Sahibinden.com, customer service, complaints, SLAs, campaigns, quotes and orders come together on a single agent screen; every call turns into a personalised service and sales opportunity.
e-commerce (services)
Starbucks Türkiye’s stars, campaigns, prepaid card, QR payment and customer service processes come together in one experience.
food & beverage (coffee)
MSA is no longer just an academy present on digital channels; it is a platform company that runs its whole operation digitally, from sales to teaching, from data to communication.
food & beverage (education & gastronomy)
Mechanics, service points, field teams, dealers and head office came together in an integrated ecosystem working on the same current data.
energy
We built Borusan Lojistik eTA’s digital transformation on bringing truckers, vehicles, field teams, the call centre and transport operations together on a shared data and process infrastructure.
logistics
