Bring store and online channels into a single customer view
When stock, order and customer data stay in separate systems per channel, both the operation and the experience break. We build the retail stack end to end on a single data layer.
Retail & E-Commerce
The customer journey starts in store and continues online, while the data lives in separate systems per channel. Cross-channel stock visibility, order consolidation and loyalty carried between store and online are the three break points we see most often in retail.
How we solve it with innthebox
We moved commerce onto one platform
The first step was the foundation: we consolidated store, web and marketplace orders on 1page-Commerce. Product catalogue and inventory came under one source; differences in stock between channels and duplicate orders disappeared. For the first time the operations team could watch every channel from the same screen.
We made loyalty channel-independent
Next came knowing the customer. With Loyalty, points earned in store became valid online and rewards earned online became valid in store. The distinction between “store customer” and “online customer” disappeared — one programme, one balance, one customer profile.
We connected management to live data
In the final step we accelerated decision-making: with 1page-Query, revenue, sales and conversion can be asked for in natural language, broken down by channel. Management, which used to wait for a weekly report, now asks over morning coffee “which channel sold what yesterday” and gets an answer in seconds.
The challenges we meet most often
Working with brands in this sector, the same problems keep coming up. We address them first when we design the solution.
Kanallar arası stok
Mağazada tükenen ürün online'da satılıyor, depodaki ürün mağazada "yok" görünüyor. Stok tek kaynaktan görünmediğinde hem satış kaçıyor hem iade artıyor.
Kanal bağımsız sadakat
Mağazada kazanılan puanın online'da geçmemesi, müşteriye aynı markadan değil iki ayrı mağazadan alışveriş ediyormuş hissi veriyor.
Sipariş birleştirme
Web, mağaza ve pazar yeri siparişleri ayrı ekranlarda yönetildiğinde çifte sevkiyat, geciken teslimat ve kaybolan sipariş kaçınılmaz oluyor.
Güncel karar verisi
Ciro ve dönüşüm raporları haftalık hazırlandığında kampanya ve stok kararları hep bir hafta geriden geliyor.