Manage the dealer channel and the end consumer on the same platform
In consumer durables most sales run through the dealer channel, and quote, order and stock processes get lost in email. We digitise the B2B flow and combine it with end-consumer data.
Electronics & Small Appliance Retail
Dealer quotes go back and forth in Excel and email; nobody knows which quote was read or why one was lost. On the consumer side, because the product lasts for years, the brand loses its connection with the customer in the years between purchases.
How we solve it with the INNTHEBOX Platform
We moved dealer quotes into the digital world
The starting point was quotes circulating in Excel. With Quote, the offer is generated from the CRM opportunity record and goes to the dealer as a trackable link. The seller now sees that the quote was opened and how long was spent on which page — the follow-up call no longer starts blind.
We consolidated B2B orders on one platform
An accepted quote is not keyed in by hand; in Commerce it becomes an order in one step. Dealer-specific price lists, campaign tiers and inventory sit on the same platform — the shipping plan speaks to the reality of stock.
We measured dealer and regional performance
The final link in our work with Tefal was measurement: with Query, revenue and quote conversion are asked in the moment by dealer, region and product group. Which region is losing quotes and which dealer is growing appear on screen from a single question.
The challenges we meet most often
Working with brands in this sector, the same problems keep coming up. We address them first when we design the solution.
Dealer quotes
Quotes go back and forth by Excel and email; nobody knows which were read or why they were lost.
Long purchase cycle
Because products are used for years, the brand loses touch with the end consumer between two purchases.
B2B order flow
When dealer orders are scattered across phone, email and portal, stock and shipment planning rests on guesswork.
Regional performance
When you only find out which dealer or region is growing from month-end reports, it's too late to step in.