Points by QR at the till; a reward loop that brings the guest back
In a busy till flow, guest data cannot be collected and loyalty stays trapped on cards. With QR-based earning and behavioural campaigns we turn a visit into a repeating loop.
Coffee & Restaurants
When a branch is busy, every second at the till counts; you cannot win members by making people fill in forms. Because it is not known who the guest is or how often they visit which branch, campaigns go out to everyone the same way and reward cost cannot be measured.
How we solve it with the INNTHEBOX Platform
We recognise the guest with one QR code at the till
At Juan Valdez we started at the till: no form, no card — the guest scans a single QR code while ordering. Points land in their pocket instantly, and once the goal is reached the free coffee is waiting in the app. On the cashier’s side there is zero extra hardware and zero extra time; from the first week every receipt began attaching itself to a customer profile.
We built campaigns around behaviour
Once you know the guest, the era of the same campaign for everyone is over. With Campaign we defined separate setups for segments such as “weekday morning visitors”, “not seen for two weeks” and “always orders the same drink”. Offers come out of the rule engine; reward cost is measured per campaign.
We automated guest journeys
The last link was communication: with Marketing, welcome series, win-back messages for lapsed guests and “you’re close to a reward” reminders flow automatically over push, SMS and email. The team sets the campaign up once; the journey runs for each guest in their own time.
The challenges we meet most often
Working with brands in this sector, the same problems keep coming up. We address them first when we design the solution.
Speed at the till
At peak times every second at the till shows up in the queue. A membership flow that asks for forms and cards keeps guests away from the programme.
Repeat visits
On a street with dozens of alternatives, guests need a reason to come back; discounts alone don't create loyalty.
Knowing the guest
When you don't know who the guest is or which branch they visit and how often, every campaign goes out the same to everyone.
Reward cost
When you can't measure which reward brings guests back, the loyalty programme remains just a cost item.