Bring online and offline customer behaviour together in a single profile. Manage the entire marketing journey from one place, from segments and real-time triggers to personalised web experiences, email, SMS, push and widgets.
Understand not just who your customers are, but what they do. Build behaviour-based segments and marketing scenarios using web and mobile visits, product views, searches, basket activity, purchase history, in-store transactions and other interactions.
Place banners, pop-ups, product recommendations, smart messages, countdowns, announcements or personalised content inside your web and mobile experience. Show widgets based on customer segment, behaviour, page, product or timing, and turn the digital experience into an active part of the marketing journey.
A customer is not one person when shopping in store and someone else when visiting your website. Unify POS, CRM, Loyalty, e-commerce, web and mobile data under a single customer profile and assess online and offline behaviour together.
Go beyond send, view and click rates. Measure conversion, revenue impact and shifts in customer behaviour by channel, journey, segment, offer and personalisation to see which marketing actions create real value.
Use AI not only to create content, but to understand customers and make better decisions. Benefit from AI-supported decision-making in areas such as segment suggestions, content personalisation, channel selection, journey optimisation and next best action.
Reach out the moment the need arises, not hours or days after a customer takes an action. Turn cart abandonment, viewing a specific product, store visits, purchases, membership changes or any other behaviour you define into automated marketing actions.
Design journeys that adapt to every step the customer takes. Build automated flows that branch based on customer behaviour, from sign-up to onboarding, first purchase to repeat purchase, and abandoned cart to win-back.
Don't limit customer segments to age, city or basic demographics. Build dynamic segments using criteria such as behaviour, purchase frequency, product interest, visit history, customer value and real-time activity.
Test different versions of headlines, content, offers, send times, widgets or the customer experience. Pick winning variants based on performance and base marketing decisions on real user behaviour, not assumptions.
You don't have to show the same website or app to everyone. Personalise content, offers, products and messages in real time based on the customer's segment, behaviour, purchase history or interests.
Don't manage email, SMS, push, web, mobile and other touchpoints as isolated campaigns. Keep the conversation going through the same customer profile and journey, regardless of which channel the customer started in.
Instead of showing every customer the same campaign, determine the most suitable offer or content based on the customer's context. Use past behaviour, segment, purchase history and live interactions to make more relevant recommendations.
Don't run marketing automation on a separate customer list. Let the customer profile in CRM, membership and behaviour data in Loyalty, purchase data in Commerce and offer rules in Campaign work on the same data as Marketing.
Sector leaders describe how they manage loyalty, sales, analytics and field processes on a single platform.
We built Gratis Beauty’s digital transformation on a single platform that gives customers an uninterrupted service experience and store teams end-to-end operational management.
Retail (personal care & cosmetics)
For Teknosa we built a comprehensive loyalty and campaign management platform that knows the customer, segments them by behaviour, brings the right campaign to the right member and makes the results measurable.
retail (technology)
For Sahibinden.com, customer service, complaints, SLAs, campaigns, quotes and orders come together on a single agent screen; every call turns into a personalised service and sales opportunity.
e-commerce (services)
Starbucks Türkiye’s stars, campaigns, prepaid card, QR payment and customer service processes come together in one experience.
food & beverage (coffee)
MSA is no longer just an academy present on digital channels; it is a platform company that runs its whole operation digitally, from sales to teaching, from data to communication.
food & beverage (education & gastronomy)
Mechanics, service points, field teams, dealers and head office came together in an integrated ecosystem working on the same current data.
energy
We built Borusan Lojistik eTA’s digital transformation on bringing truckers, vehicles, field teams, the call centre and transport operations together on a shared data and process infrastructure.
logistics
