Dynamics 365 Customer InsightsUnify customer data in a single profile and activate segments instantly
Deliver connected customer journeys across sales, marketing and service! Understand your customers and create genuinely personalised experiences.
Campaign builds segments from customer and transaction data in Dynamics 365; the campaign rule engine makes “who receives which offer under which condition” definable from the panel. Results are reported with participation, conversion and revenue impact; successful setups become templates and get reused.
Behavioural segmentation
Dynamic audiences from purchase frequency, basket contents, visits and engagement data.
Result analysis
Participation, conversion and revenue impact are measured per campaign; comparison with a control group is supported.
Rule engine
Condition → action logic: thresholds, date ranges, channel and offer type are defined in the panel; no code required.
Omnichannel triggering
Campaign output feeds SMS, email, push or till/POS integration; one setup, independent of channel.
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